

So for this year's YCN competition I chose to work on the brief set by Bacardi. The basic aim was to "help bacardi flirt with their fans" fans being young 20-30something men. I couldn't decide which worked best, the B&W clean inks or the image with colours.
My original idea was to base the image on the idea of transformation, as people generally transform themselves when going for a night of boozing. So I did a few sketches which looked at hairstyles, clothing and make-up, but I liked the idea of using visuals of things which actually transformed when "flirting".
So aesthetically attractive things such as birds and flowers seemed a good idea, and they all transform at some point or another (flowers to attract inects, peacocks fan their feathers, etc.). The brief mentioned we may take into consideration using the shape of the Bacardi bottle, so the final idea came together and it's pretty obvious how.
The girls were a final touch, it brought an extra appeal to the target audience as well as referring back to some of my earlier ideas of "night out photos". I was happy to add them :)
I hope it all goes well (y)