It's a company based in the sunny North of England, and each shirt collection i set around a different theme with a variety of artists and designers submitting there interpretation.
The theme for this collection was "Desire".
I started by looking into how the theme of Desire is interpreted by different cultures and how it was symbolised in history and mythology. I eventually came across “Sailing to Byzantium” by William Yeates, a poem in which Yeates speaks about his own desire for intellectual, creative and spiritual journey – not just to wither away, but to keep creating and discovering. Hopefully, this is something all creatives can relate to. I stuck with using the imagery described in the poem rather than translating the context. The nautical theme symbolises journey, and is also something which is visually open enough for a whole range of people to enjoy.